Worldwide employees and management alike are waiting with bated breath: What will the new Arcelor Mittal brand look like? Worldwide employees and management alike are waiting with bated breath for the new Arcelor Mittal brand to be revealed. Inspired by Arcelor Mittal’s achievements and dreams, the energetic visual logo will symbolize the new brand’s values. By melting the predecessor companies’ cultures into one new unique identity, will the new brand be able to harness the strengths and obliterate the weaknesses, in order to fulfill its role as a change agent in the steel market?